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This site has the following on the site, "WHAT MAKES A SOUND SOURCE DIRECTIONAL." Our analyzers noticed that the web page also said " FUNDAMENTAL LIMITATIONS OF LOUDSPEAKER DIRECTIVITY." The Website also stated " FUNDAMENTAL LIMITATIONS OF LOUDSPEAKER DIRECTIVITY. WHAT MAKES A SOUND SOURCE DIRECTIONAL. FUNDAMENTAL LIMITATIONS OF LOUDSPEAKER DIRECTIVITY. FUNDAMENTAL LIMITATIONS OF LOUDSPEAKER DIRECTIVITY. By using an Audio Spotlight speaker, you can focus a targeted message directly at a consu." The website's header had spotlight as the most important keyword. It was followed by sound, audio, and beam which isn't as highly ranked as spotlight. The next words the site uses is laser. soundbeam was also included and might not be viewed by web engines.